Friday, August 29, 2008

Return on Investment

Return on Investment or ROI is a business phrase used to describe the important gains that are made by investing in an opportunity with financial and human resources. We like to think that students look for ROI as much as we do when we are buying products or paying FCCLA dues. Much of what I do at the national headquarters is to make sure advisers have the tools and training needed to make FCCLA a success—to provide a return on students’ investment.

How many of your students joined FCCLA because they read a great article on their favorite program in Teen Times? How many joined because they saw their friends having fun?

Probably, several of you said yes to the first question. There are a lot of students who find out about FCCLA on their own, but I bet more students that say they belong to FCCLA to “have fun and get out of school.”

Obviously we want students to get more out of FCCLA than a day out of class (and they will whether they realize it or not!). Recently I was reminded that not all purchases are rational and when looking for return on investment, maybe things are simpler than we think.

At the national headquarters we want to make sure that Teen Times, The Adviser, National Cluster Meetings and National Leadership Conferences are packed with good information, breakout sessions, and other learning opportunities. After all, as adults we recognize that these opportunities make great fodder for college admission essays and provide valuable work experience. There are some students that recognize this too, but the majority of students want to belong to a group. While it may not seem rational, it is the return they are looking for.

Being part of a community is the most important ROI we can provide and as it turns out, we are giving back to ourselves. While students are getting the fun and friends they signed up for, advisers can also gain ground. All our national opportunities are wonderful, but the most learning happens at the local level. Students are more engaged if they are learning about FCCLA in class with their peers. They raise more money if they work in teams. We all know community service is more fun if it can be done with the community.

FCCLA chapters become families and they provide a sense of community to those looking to belong. Winning a gold medal is an amazing accomplishment, but it feels so much better to do it together.

As you prepare to recruit for the year, feel free to share your questions and favorite tips in the comments section.

3 comments:

Cindy Grabelsky said...

As a long time FCCLA advisor, I think this is a great new resource tool! I look forward to sharing ideas and concerns as we work to build our membership in Florida.
Make it a great FCCLA year,
Cindy Grabelsky
District IX Advisor
954-663-6391

Rachel said...

This is so wonderful!!! I am a brand new FCCLA advisor and I need help with Power of One! How do I get my students to make it meaningful? Should I not allow them to choose things that seam meaningless or tasks they are already doing? Feel free to email at rstephenson@sd251.org

ZULMA CINTRON said...

I have to agree in the points that are explained in this blog. Certainly, FCCLA provides an opportunity to our members to grow as individuals so they know they are useful in our society. When they ask me why d they have to pay to be part of it, why do they have to work as I ask them to do...I say that "this might be the opportunity of your life to show yourselves that you can make a difference and that you can be a n important piece in life's puzzle". FCCLA is a great opportunity to show the people how good you can be...it pays for itself.