Social Networking Strategies

By Allison Kreifels, National Consultant Team

When you hear the word “wall” do you think about part of a room or your Facebook page?  When you hear the word “tweet” do you think about an update from an organization you care about or a sound that birds make?  Whether you are a seasoned pro with everything the Internet has to offer or are just beginning to explore social networking, here are some tips to keep you productive and your audience involved in what you have to say.

First, don’t be afraid to be repetitive.  It is okay to publish something a week ahead followed with another notice a few hours beforehand.  When people see your information posted once they will think about it, but, your success rate is higher if it ends up being seen closer to the time of the event.

Second, engage your audience.  Rather than your social networking just being a place to share information, get your readers involved by asking trivia questions, offering prizes, or getting suggestions for various projects.

Finally, try sending updates during live events.  Now I’m not suggesting that you get your phone out and send updates in the middle of someone’s wedding.   However, while you’re at an FCCLA chapter meeting or completing a service project, snap a picture and upload it to your social networking site.  It’s a great chance to not only advertise your students at their best but also to catalog your chapter’s accomplishments and activities throughout the year.

For additional ideas on using social networking, check out articles online, or even better, ask your students!